My Video Went Viral. Here's Why

Dipublikasikan tanggal 19 Mei 2019
My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various ID-tvrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully ID-tv is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

Komentar

  • holy crap this video is so accurate. well done.

  • Yeah... and the bell doesn’t even work anymore.

  • Why does your channel not have a bell?

  • There is another way to always get notified of of your subscriptions' uploads, and that is to always go to the subscription tab and never use the youtube main page. Protip free of charge.

  • If you give it more than a moment's thought, isn't it kind of obvious that click through rate only gauges how catchy the title and thumbnail is? And though i guess that is important if your goal is to get people to click on something that they have never seen or heard of before, should that be your biggest goal? I was going to suggest viewer satisfaction as a possible metric, perhaps measured by whether a viewer like, favourite, subscribe or watch more of the uploader's videos, but maybe that is more useful for individual viewer preference rather than what videos get widely promoted.

  • 🙋✨

  • Very informative,really appreciate all the creativity you put into the presentation. Thank you!

  • I also thought you stopped making videos and was even sad about it. I even check regularly your page, but somehow the new stuff is not put to the front. I have to really look for it. I miss the time when after subscribing I would get notifications.

  • I am not gonna lie, I will be stealing that paper board idea some time in future.

  • We as an audiance have to think more but not let this Algo do it for us...

  • Why hasn't rating been a thing? there's more much to know from a thumbs up and thumbs down. Also, the ID-tv home screen should be more topic driven, I like music, Art and physics/bio stuff, so I never look at the home screen. When I go to say Khan's Academy, it doesn't just give the most popular video's, I choose a topic and it gives me choices in those topics. tl:dr - give users categories.

  • Give us a tracker/vote/request stand alone app.

  • This will go viral for sure...no doubt about it: id-tv.org/tv/video-fqe4e4j6p4U.html

  • your videos are great!. i think i've never took the time to really thank you for all your work. clicked the bell instantly! never noticed i haven't ha!

  • Loving this 😍🔥 Any small youtubers want to help each other out by subscribing 🙌🏾💖!!!

  • 3:34 I almost died LoL

  • I unsubscribed some 3 years ago because your videos started feeling too mainstream to me but thanks to your viral video, I noticed your new amazingly original content. IMHO, originality is a big part of the clickbait factor, so I think it's great YT encourages creators to stay creative, reach new audiences and find new potentials.

  • For me, this is the first video about the topic which was really objective and not just blaming ID-tv for making everything worse. Sure, the develop the ranking and recommendation algorithms, but they are interested in making the platform stronger. They don't have any interest in losing all the users to other platforms. And if they grow this is also better for the creators. One interesting point you brought in is that the youtubers got used to these high view counts and every change which reduces these counts is seen as a loss. But consider that there are more youtubers on the planet who maybe just in a prior phase of their potential success. They all fight for the same market and It would be bad if they got no chance because all the big youtubers (and there are a lot of them) taking already the lion-share. Maybe the subscriptions should have a different name. It should be called "liked channels", channels I'm interested in seeing more but not necessarily need to be informed of each new video. If I would get informed about each of the channels I have subscribed, I never would see a video from anybody else (and I have only a few subscriptions).

  • ID-tv: "Oh No, he's figured us out" "Quick, change the algorithm again."

  • You are the best!

  • Is this how our current president got elected?

  • 0:54 DJ Nate fans?

  • So basically make interesting, fun and catchy videos

  • Damn, well done

  • I hope this does not make ID-tvrs all that subscribers hunters.

  • Why are there 3K thumbs down, makes no sense, you watch this guy cause you like this guy, why go negative on a dude just making his case? Just stop watching.

  • Clickbait titles can be very risky. If the title is technically true but barely related to the video you're fan base will get sick of clicking on basically fake videos. However if its a creative title that is related then yes very much use those titles

  • KayZeee sent me

  • CTR is for Crash Team Racing

  • This is the first time I’ve subscribed to a channel AND clicked the bell... but one thing that interests me is that I got an option for “personalized” notifications and “all.” You would think that a subscriber who’s clicking the bell in the first place would want to get all of the notifications from a ID-tv channel, so why is there a personalized option? It just seems like yet another way to make the subscriber numbers on a channel more meaningless. Anyway, looking forward to getting all the news about your videos! Glad that the ID-tv algorithm introduced me to your channel because I love your work!

  • 10:25 This is way deeper than just youtube algorithm, this also explains how religions came to be.

  • Hi, why you don't duplicate your channel on Vimeo? You can publish the same content there and publish the link here. The only way to compete against monopoly is competition.

  • I barely check the youtube suggested videos. I always head to the subscriptions page to find videos.

  • Previous video- "Boredom is good for you." This video- "I'm going to be offering more clickbaity titles and thumbnails in order to get your views."

  • Who the f*** cares about this you're an a******

  • To be honest, I stopped watching you because I was in my final year of college. That was a whole other mess plus two. Then I came back to youtube and deleted my search history and cookies (or whatever it was called on this site) because my baby cousins and my father used my account to watch stuff, and my recommendation got messed up. I used to watch a lot of educational channels but now I just click what's on the front page.

  • This is my first video of yours. I came here due to link from a channel i subscribe to and it was really interesting to see how people use ID-tv. Personally, I never have looked at the homepage or whatever it is called as i always use Youtibe as a resource for something specific i am interested in. Maybe more people (professional design engineer and geek) using the resource in our way might affect the algorithm in a positive way - stop the click through! PS i subscribed :)

  • i have a number of content creators that i will specifically search occasionally to be sure to see their content, Veritasium and SmarterEveryDay are 2 examples but the point is that there is loyalty on the platform however the platform itself does not enable that. As Cody' from Cody'slab mentions tho the bell can be unreliable.

  • Fascinating. Thank you - that will help me a lot for when I launch.

  • I literally clicked on the bell icon just a minute before you say to do so, as i understood what i wanted.

  • I give up on channels for various reasons. One of them is when I feel that the channel creator is more concerned with increasing his ID-tv points than telling me something interesting or useful. A catchy thumbnail or title may trick me into clicking and watching a mediocre video for a while; but then it will make me less likely to watch the next one from the same channel. That is automatic, unconscious. Another thing that makes me give up on a channel is advertising embedded in the video. Ads are annoying -- especially when the same ad is repeated in every video. Why should I choose to watch such videos? Inserting an ad in a good video is like adding a horse turd top of a fine dish. No matter how good the cooking, that restaurant will quickly lose all its customers.

  • The algorithm likes black balls

  • Now I understand _in context_ the parts of this video that were included in a recent alt-right rant about losing viewers that I had the misfortune of watching. Good suggestion about the bell, it's the only way to guarantee seeing the new releases I want to see from my subscribed channels, to which I add turning on browser notifications for YT.

  • ID-tv has gone from creative audience to dumb teenagers, Useless and clickbait platform. We meed a 'ID-tv BRAIN' a platform to filter the dumb from the smart and real curious ones. Nobody asked for ID-tv Go or ID-tv Music. Already many services superior to them. We need a ID-tv with dumb audience and another ID-tv for the smarter ones. ASAP

  • no. 1 technique is to make a video on 'How to go viral'.

  • While i support you analysis of this method I do not agree with your hypothesis. Subscriptions are everything! If you produce quality content we will watch your videos consistently. Your discussion is about gaining new viewers. I understand your desire to gain more viewers but you must continue to provide what you have provided to your viewers.Clickbait your title and screenshots but keep your good content.

  • Google rewards quality content.

  • I feel like the algorithm changes the more people know about it. Since a lot of channels started to make jokes about how they need to get the thumb nail or how there thumb nail isn’t perfect, I notice a big boom in BS thumbnails and titles(before Mr. beast) so I feel like the audience of ID-tv will also catch onto the BS thumbnails and click though rates on really flashy thumbnails with a lot of obvious photoshop will decrease.

  • Tip of the ice burg is a bad analogy. What we see on ID-tv is the peak of a mountain sticking out from the top of the clouds. You are on a plane flying above the cloud. You don't see the whole mountain, or the island that it is on, or how deep the ocean the island is on.

  • How do you edit the front picture of video to what people see

  • As someone wanting to get into YouTubing, this video is awesome. Now to find how to make a photography Chanel that people will actually enjoy.

  • Placing a greater emphasis on subscribed channels would be helpful for both creators and audiences. Maybe have an auto drop off of subscribers if someone goes too long without watching a subscribed channel. And doing a better job with related content.

  • I like the idea on the final slide. I think it would be great.

  • VERI is a crypto project. That'll ger ya some love too.

  • i've watched dozens of these 'my video went viral' retrospectives, but yours was far and away the most detailed and valuable to me! Just wanted to say thanks for such a thoughtful and high-quality breakdown of the topic :)

  • Love your videos, Great video, do what you have to do to play the game to our want to play.

  • I guess I would say sub to me loo

  • Have separate areas on the front page "Subscribers" your subscriptions recently posted - show your customers what they have told you they want "Recommended" - related videos we think you'd like from the same vein as your watching history "Popular/trending" - a lot of people are watching these right now, "Give it a try/you may also like" a section to showcase the ID-tv you haven't seen yet - ie someone watching Mr Money Mustache should probably watch Jack Bogle "Smaller/hidden gems" a section to showcase random videos from less popular genres and channels - think of this as a way to boost growth from small cap stocks 😍

  • Focus on quality content like Ephemeral Rift, Tom Merrick and Captain Shack and over the long term build a business around being the connection between your viewers and what they want - in short, build a business for you and the customer not for ID-tv.

  • It's crazy how before youtubes new bell notification feature were u either are fully notified, customized, or not, I had been fully notified of your content but with this new feature it switched me to "customized or partially" kinda strange

  • Thank me later id-tv.org/tv/video-3UQvXj28IOA.html

  • I was happy to see you in the trending page : ) as I was looking for your channel but could no longer find the name. Somehow I hoped ID-tv would take me there. Thanks to your viral video it happened. Personally I am more seeking quality which is why I was thinking of your channel. And of course I clicked the bell. I am here to stay.

  • Wel done mate if u use utube for income u gota play their game if u create for joy and to share ,make what u want and enjoy the experience that's what I do ,and I'm free to create what I want .luv ya vids man cheers

  • Such a great, organized, well thought out video!

  • Amazing. One of the best videos I’ve seen on ID-tv. Top notch props.

  • I don't think the video title "why are there x balls on this lake?" is sensationalist and clickbaity if the video actually explains that topic. 1. It's only clickbait when the title has little to do with the content. Think of a scenario when a video claims to have all the secrets about the new iPhone, but basically is showing off a mock-up made by a fan. 2. Sensationalism is often taken to mean creating enthusiasm at the expense of accuracy, i.e. to lie, fabricate, or misrepresent for the sake of increasing your CTR. That title above is not doing this either. It's accurate and to the point. I'm sure you can keep clear of both these issues and have a higher CTR with more engaging titles and thumbnails. It's about curiousity and engagement. Maybe a good way of looking at it can be putting yourself in the shoes of a lay person who's come across one of your videos for the first time. Would they understand the title/thumbnail, would it create a question for them, would it be interesting enough for them to follow through? Asking a simple question in the title is often a good way because it appeals to the lowest common denominator. Depending on your audience, this level is of course lower or higher than the average.

  • Simply amazing!!!! This is probably one of the best videos you have made thus far! The explanation was spot on! I hope you get even more successful as this year goes on. Your audience are here to support you :)

  • ID-tv is/was great when it's weird. When interesting people make video they want to make. When you start chasing a finicky audience you cannot win. Make great videos!!!! The audulience will come and go. That's life.

  • The viral video paradox

  • Great video. Thanks for the insight. Did you draw those yourself and did you freehand it or use a projector etc? Keep being awesome.

  • So we will be seeing Veritasium videos with hot chicks in the thumbnail Science with boobs!!

  • And flipcharts are now trending on youtube!!

  • *RING DA BELL!*

  • We're with ya man

  • Damn those artworks 🥰🥰

  • Your content was no longer appearing as a recommended just like what happened with the B&H guy but I manually searched the channel and I was shocked that I missed some videos from your channel and I was thinking you are away for a while or something! 🤷‍♂️ and yeah I've done the bell thing 😁

  • here is one potential solution to, how to ensure the quality of video instead of just clickbating ability. You put like to dislike ratio in the algorithm (youtube might be already doing that though...) the problem is youtube probably don't want to do that since it doesn't optimize views or watch time which almost directly translate to profit. (also youtube is pretty much a monopoly right now, so they are not afraid of viewers dislike the videos that much....also people like to hate, so a lot of dislike might be good for total views) a second problem is controversial video...but this is in principle solvable. A responsible creator can fully acknowledge the controversy, and such acknowledgement of the opposite opinion don't draw as much hate. (also the ratio is part of the algerithm..it doesn't have to dictate it)

  • I bet everybody wanted Derek on their group project in school

  • ID-tv front page: Exists Veritasium: It's free real estate

  • ID-tvrs are pigeons - I find that offensive ! gruu gruu gruu No ,but jokes aside...I wouldnt have any problems with any of these things if YT protected their creators. The false DMCA claims ignoring fair use is absolutely disgusting and Google simply doesnt give a crap.

  • Wow such a beautiful way to do a presentation... thousand times better than a PPT :)

  • You know what? It would be nice if ID-tv let us, users, choose what we are interested in, right? Not just with the "bell" (channel by channel), but also in a smarter way: we really need different "algorithm" profiles... for example a clickbaity "standard profiile", or an "educational profile" etc... But why let the user choose his interests, when youtube can actually control what users are looking for, or ever determine what's cool and what's not.. that's a big power youtube is not going to loose right?

  • Yes. Let's go full circle and return to the time of star ratings on videos. xD No, but seriously I have hated this whole model of youtube trying to sabotage subscriptions from the start. And I do everything to get around it. I have id-tv.org/username-feedsubscriptions bookmarked in my browser and the Sub tab is lways the first thing I click towards in the app. I have deactivated any kind of tracking of my watched videos. I subscribe to every creator I want to see more of (but refuse to ring the bell because that would clog up my notifications) and I make sure to like every video of theirs that I don't completely disagree with. And it looks like it's working? I seem to be able to catch every single video of creators I love and they and videos in their sphere of content keep being recommended to me.

  • I wish we could rate videos stars instead of a like to dislike ratio.

  • ...youtube should be funnnnn, not profession... ...peoples greed spoil many good things...

  • "Ring bill" is another model of subscription, once it become popular it will have an adverse impact on the user. For me, I love to watch your channel on my convenient time without push notification.

  • what i understand that this shitholls push you to be more worse. There is no way to do for you i guess thumbnails, clickbait-ish titles and more populer topics vital for you. Hope will meet you another platform without shitholls' algortihms. cheers

  • Respect man! Amazing video

  • Its true. Most of the time I have to go to a particular channel to watch the videos i want. If I search the topic on ID-tv, most of them are just clickbaits and no information.

  • Love u brother..al the best... Love from India

  • The bell doesn't work everytime

  • Clicked the bell =) Thanks for the great explanation!! Your videos are awesome =)

  • Next video I tried fortnite and won!!

  • This video is clickable

  • I don't turn on notifications for ID-tvrs because I hate hearing 50 notification sounds on my phone every time I get home from school lol

  • Now i understand why the title of that video seem weird ,seems not like veritasium style,but i like it

  • Am I the only person who never goes on the ID-tv front page and just goes straight to my subscriptions?

  • Thank god for the bell

  • I watch every new video that comes out for several ID-tv channels. Some of those channels release videos weekly, other daily, some every few weeks. I would find getting a notification each time one of those channels released a new video incredibly annoying. Instead, I bookmark the channel's video page. If ID-tv doesn't put a new video in front of me, I will go to the video page. To be fair, I don't check every channel every day. But I know if I haven't seen a new Isaac Arthur video by Thursday afternoon, all I need to do is go to his page. Derek is less regular. But I do periodically check his page to make sure I haven't missed a new video. But it seems for now ID-tv is showing me all his new videos. I am commenting a bit late on this one, but only because I just rewatched it. I did watch this video when it was released.

  • I really hope you just keep to the videos that you've been doing! I have been following you for quite a few years now... and really like the videos you do. My only concern is that if you start to do more 'clickbaity' type of videos, then we will loose the content that your true subscribers want. Then you will loose some of your base subscribers, and then you will be forced to stay 'clickbaity' and 'trendy' in your topic choices.